Dopamine Culture: An antidote for creators

+ A Substack Exclusive, my first video creation of its kind.

SLART Note: Thank you to for the inspiration to write this piece and the direction of creating video documentaries around my art. Or at least, documenting my journey at a nourishing, slower pace. If you think about how artists back in the day used to talk about their art on video, they didnā€™t have to time-lapse every video to grab your attention.

As I mentioned in my last post, Iā€™ve been posting Instagram Reels twice daily. Itā€™s fun, Iā€™m enjoying it and fit the video creation within my life without any hassle. For example, when I am at the studio, Iā€™ll film what I am painting, or If I have a spare 10 minutes, or when on the loo, Iā€™ll create a quick quote video using Canva.Ā  I have been checking for likes and comments semi-regularly, but itā€™s not been to the doom-scrolling extent of yesteryear.

Alisa got me thinking about creating a body of work around video specifically. I do enjoy creating videos and it complements and documents my art. Iā€™m pleased with how Iā€™ve documented my life via my Substack posts since July 2023 mainly writing, with some podcast episodes. Now Substack has video posts, I can play around with the format and create longer ā€˜episodesā€™. I used to be terrified to be in front of the camera, but gratefully, now it doesnā€™t bother me. I like the idea of documenting my work for myself so I can look back at the changes in my work, and myself. Also, I hope itā€™ll be interesting for my daughter when she is older too!

Back to dopamine content (Short attention space content of today), thereā€™s a global demand for it, so people keep creating it. Finding ways to grab attention, it seems that more focus is put into that, than creating good content.

I want to keep the Reels going for now, as I have my Substack link in my IG profile. Iā€™d be curious to see how many people come and visit. Also, weirdly, I want to prove to myself that I can be consistent with posting Reels, as I have been with writing my Substacks. Iā€™ll give it a good few months, I think Iā€™ll know itā€™s working when the numbers increase from around 50-300 max video views to 300+ as the minimum. But then, itā€™s not all about views, but itā€™s a starter metric. Thereā€™s always the hope for that viral hit isnā€™t there!?

So in short, try and create some longer-form content. If you do that already, thatā€™s cool. As youā€™re on Substack, itā€™s more about reading content at a slower, leisurely pace anyway. So Iā€™m preaching to the converted. This post is mainly about me talking out loud about what Alisa helped me realise for myself. Iā€™d like to create videos that are long-lasting and timeless. How many Reels will be remembered in 5-10 years time? Some maybe, as a meme, you get what Iā€™m saying.

So without further ado, hereā€™s my first go at creating a video thatā€™s longer than a Reel. Enjoy! (I may start posting these as video posts, weā€™ll see):

Please comment below with links to some cool Substack video creators. Iā€™d appreciate the inspiration. And of course, feel free to give feedback on my video.

Have a wonderful day,

SLART

P.S. Make sure you read Alisaā€™s post that I mentioned. Also by sharing this post, youā€™re sharing Alisaā€™s post too, two for the price of one!

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